FITTER 12 – The Last Time You "Start Again on Monday"

40+ Years Combined Experience • 1,000+ Transformations • Published Authors

Zoe

Simple nutrition that fits my life

“After 2 children I never thought I'd get back to where I was. But the simplicity, structure and accountability has lead to me losing 15lbs and being the strongest I've ever been EVER”

Rafa

I feel like superman

“The combination of kettlebell training, strength work and nutrition that I actually enjoy has me feeling like I'm in my 20's again. A motor bike accident left me with a serious shoulder injury that was so limiting. My movement and confidence is finally back.”

John

The most consistent I've ever been

“No matter what work, kids and life threw at me, Matt had a plan. My work used to throw my training out the window, but not anymore, and the simple nutrition habits keep the wheels in motion.”

Why are you here?

We know why you're here, to finally break the start stop cycle

Let's be real... it's not because you don't know what to do.

You've done it before.

You start strong... then life gets in the way. Motivation dips. Discipline drops. And before long, you're back at square one - again!

You know what you should be doing. But right now, you're drowning in it. Between work, family, and all the conflicting advice out there... it just feels overwhelming.

You don't need another extreme plan and you don't simply need to "do better"

You need a new approach.

You need something simple. Something you can actually stick to. Something that fits your life.

Imagine if this really was the last time you "start again on Monday."

That's exactly what Fitter12 is built for.

Eddie

I feel like I've finally cracked it

“I was getting fitter, but the scales weren't moving. The simplicity and structure of my plan meant everything started moving in the right direction.”

Iliya

13kg down and I'm stronger than ever

“After years of feeling like I was just ticking boxes, I now really look forward to my training and seeing where I've progressed. The overall simplicity of the plan means being consistent is so much easier”

Nuno

I now know how to make it stick

“I knew I needed to change but I wasn't sure where to start. Since working with Matt and Keris I not only lost weight and got stronger, but my mindset is completely different now and this is what I'm most pleased with.”

What you've done in the past hasn't worked.

So it's time to approach things differently

It's only natural to want results and to want them quickly, but this promotes the classic "all or nothing approach" that simply does not work.

You know this, because you've been there many times before.

Because next time will be different right?

Probably not

Our progress over perfection approach helps ensure your results are no longer short lived. It builds trust in the process, trust in yourself and lays the solid foundation required to build serious momentum.

It's time to ditch the rigidity and overwhelm and approach your fat loss journey like never before.

What you want to happen

A consistent downward trajectory

What happens with an all or nothing approach

A common lose and gain cycle

What success really looks like

An overall downward trajectory that takes reality into account

Your Solution

Introducing FITTER 12

A simple, structured 12-week transformation plan designed to help you lose fat, build consistency, and actually stick to it.

No overwhelm. No confusion. No second-guessing.

Just a clear path that works in the real world.

The Secret Sauce

Most plans give you information.

But information isn't the problem.

We've worked with clients 1:1, we've ran numerous group coaching plans.

But results went to a whole new level when we combined the two approaches.

Introducing Hybrid Coaching.

Fitter12 blends the power of:

✔️ Like minded community and support from group coaching. This is a great accountability tool that keeps moral high with like minded folks on the same mission.
✔️ Personalised precision of 1:1 coaching and guidance. This ensures the plan actually works for you, your goals and your life.

IT'S THE ULTIMATE COMBO

The result?

A system you can actually stick to - and results you can maintain.

This is what Fitter12 is built for.

SECURE MY SPOT NOW

Starts 18th May

The Phases

3 PHASED APPROACH

to make it work when nothing else has

Phase 01

Momentum

The Done-For-You Phase

We take the guesswork out of everything. Clear structure, simple nutrition, and a plan you can follow immediately - so you create confidence and early wins fast.

Phase 02

Build

Where Real Progress Happens

With the foundations in place, you build consistency into your routine. You're not relying on motivation anymore - you're following a system that fits your life.

Phase 03

Sustain

Your New Normal

No more 'starting again'. You finish with a flexible, easy to adapt and realistic approach you can maintain, so your results last.

Training

Simple, flexible and highly effective workouts that fit your life

✔️ Plans for all levels. Home or gym
✔️ Short workouts for busy days
✔️ Adjusted around injuries, travel, and real life

Nutrition

Know exactly what to eat - without overthinking it

✔️ Quick, tasty, high-protein recipes
✔️ Personalised calories and guidance
✔️ Simple meal plans you can actually stick to

Mindset

What truly brings it all together

✔️ Tools to build habits that last
✔️ Coaching to improve daily decisions
✔️ A flexible approach you can maintain long-term

What Happens Next

Your Journey Starts Here.

Secure your spot

Choose your plan and lock in your place ready to start on Monday 18th May

Tell us about you

Complete a short questionnaire so we can personalise your plan to your goals and lifestyle

Meet your coach

Your coach will be in touch to guide next steps and ensure you get off to the best possible start

Receive your personalised plan

Your training, nutrition and lifestyle focus is all structured and ready for you

Join the community

Join our group platform to meet your team for this intake and access all the resources you need

Your transformation begins

You have everything to get started and achieve epic results. LETS GO

Choose How You'd Like to Join

Choose the option
that works for you

Same plan. Same support. Same epic results.

Starts 18th May

Best Value — Save £50

£247

One-time payment

Save £50 vs payment plan

Full 12-week programme
All three pillars
1:1 coaching & check-ins
Community access
Lifetime resources

Join Now — £247

Flexible Payment Plan

£99

× 3 monthly payments · £297 total

Spread the cost

Everything in the upfront payment option
Convenient 3-instalment plan
Same programme, same results

Join Now — £99/mo

FAQs

Your Questions, Answered.

All levels welcome. The plan is personalised to where you're starting from, not where we think you should be.

Yes. We offer gym-based and home-based training plans — including compact versions for when time is tight.

Training is designed to fit around your life. Check-ins and mindset work add minimal extra time on top.

Your coach is on hand to adapt absolutely everything throughout your Fitter 12 journey. Whether you're away, ill or injured, they'll ensure you have everything you need to work with your circumstances. It's not about perfection, more so imperfect consistency

Same programme, same support, same results — whichever you choose. The single payment saves you £50 overall; the 3-payment plan is there if you'd prefer to spread the cost.

Because most plans fail through lack of personalisation, accountability and mindset support. Fitter 12 addresses all three from day one.

Ready to Start?

100 spots. 12 weeks. Starts Monday 18th May.

Fitter12 is designed and delivered by us, Matt Whitmore & Keris Marsden of Fitter Food. Partners in life, business and with a mutual passion to help people transform their mind and body through nutrition, movement and education.

We have 40 years of combined experience helping real people get real results....That last.

Having worked with hundreds of 1:1 clients and thousands through our group programmes, we've created a system that cuts through the noise and actually works in real life.

No extremes. No gimmicks. Just a proven approach built around simplicity, consistency, and long-term results.

Since becoming personal trainers and nutritionists many years ago, we've been on a mission to simplify health, fitness and fat loss and develop an approach to coaching that gets incredible results that people can actually sustain.

Hours in the trenches, working with people of all ages, backgrounds and goals and 2 best selling books later, has led us to be really proud of how we have evolved and our ability to help.

All our knowledge and experience has been combined into this plan and is delivered in a way that makes it impossible not to get epic results.

Matt Whitmore

Keris Marsden

40+ Years Combined Experience

1,000's of Transformations

2x Best-Selling Authors

The Last Time You "Start Again on Monday"

Starts 18th May

Designed for busy people who are tired of always starting again and want a simple, sustainable way to get results.

Don't Just Take Our Word For It.

We know why you're here, to finally break the start stop cycle