This page was last updated on Friday 23 April 21
This privacy notice provides you with details of how we collect and process your personal data through your use of our site www.fitterfood.com.
By providing us with your data, you warrant to us that you are over 13 years of age.
Fitter Food are the data controller and we are responsible for your personal data (referred to as “we”, “us” or “our” in this privacy notice).
We care about protecting your data and ensuring it is up to date. Please let us know if at any time your personal information changes by emailing us at [email protected]
Please read through this policy which clearly explains the following:
- what information we may collect about you
- how we will use information we collect about you
- whether we will disclose your details to anyone else
- your choices and rights regarding the personal information you provide to us
You can contact us at any time via the following details.
Our Contact Details
Our full details are:
Full name of legal entity: Fitter Food
Email address: [email protected]
Postal address 50 Woodside Road, Tunbridge Wells, Kent, TN4 5PZ
WHAT DATA DO WE COLLECT ABOUT YOU, FOR WHAT PURPOSE AND ON WHAT GROUNDS DO WE PROCESS IT?
Please note: personal data means any information capable of identifying an individual. It does not include anonymised data.
For us to effectively provide our online services as well as other business activities (including membership services) we need to collect and process your data.
When you browse www.fitterfood.comwe may ask you to supply your email address and first name to opt in to our marketing communications. There is no obligation to opt in and we will clearly communicate how we will use your information at the time of opt in.
When you use www.fitterfood.com to pay for a product or service via our online store you will be asked to fill out a form and create a personal account. We will ask you to provide us with the following information:
- your name (first name and surname)
- your email address
- your physical address
- your phone number (optional)
Finally, to complete your online purchase you will also be asked to provide our third party payment service providers (Stripe or PayPal) with:
- your billing address
- your shipping address (if different)
- your payment details (e.g. credit card details)
We may process the following categories of personal data about you:
- Communication Data that includes any communication that you send to us whether that be through the contact form on our website, through email, text, social media messaging, social media posting or any other communication that you send us. We process this data for the purposes of communicating with you, for record keeping and for the establishment, pursuance or defence of legal claims. Our lawful ground for this processing is our legitimate interests which in this case are to reply to communications sent to us, to keep records and to establish, pursue or defend legal claims.
- Customer Data that includes data relating to any purchases of goods and/or services such as your name, title, billing address, delivery address email address, phone number, contact details, purchase details and your card details. We process this data to supply the goods and/or services you have purchased and to keep records of such transactions. Our lawful ground for this processing is the performance of a contract between you and us and/or taking steps at your request to enter into such a contract.
- User Data that includes data about how you use our website and any online services together with any data that you post for publication on our website or through other online services. We process this data to operate our website and ensure relevant content is provided to you, to ensure the security of our website, to maintain back- ups of our website and/or databases and to enable publication and administration of our website, other online services and business. Our lawful ground for this processing is our legitimate interests which in this case are to enable us to properly administer our website and our business.
- Technical Data that includes data about your use of our website and online services such as your IP address, your login data, details about your browser, length of visit to pages on our website, page views and navigation paths, details about the number of times you use our website, time zone settings and other technology on the devices you use to access our website. The source of this data is from our analytics tracking system. We process this data to analyse your use of our website and other online services, to administer and protect our business and website, to deliver relevant website content and advertisements to you and to understand the effectiveness of our advertising. Our lawful ground for this processing is our legitimate interests which in this case are to enable us to properly administer our website and our business and to grow our business and to decide our marketing strategy.
- Marketing Data includes data about your preferences in receiving marketing from us and our third parties and your communication preferences. We process this data to enable you to partake in our promotions such as competitions, prize draws and free give-aways, to deliver relevant website content and advertisements to you and measure or understand the effectiveness of this advertising. Our lawful ground for this processing is our legitimate interests which in this case are to study how customers use our products/services, to develop them, to grow our business and to decide our marketing strategy.
- We may use Customer Data, User Data, Technical Data and Marketing Data to deliver relevant website content and advertisements to you (including Facebook adverts or other display advertisements) and to measure or understand the effectiveness of the advertising we serve you. Our lawful ground for this processing is legitimate interests which is to grow our business. We may also use such data to send other marketing communications to you. Our lawful ground for this processing is either consent or legitimate interests (namely to grow our business).
If you sign up for a private nutritional consultation we will need to collect the following sensitive data about you in order to process your agreement and deliver your online plan.
- Detailed health background via an emailed questionnaire
We require your explicit consent for processing sensitive data, so when you submit your details, we will ask you to confirm that you agree to us receiving this information in the terms and conditions of buying the consultation.
Where we are required to collect personal data by law, or under the terms of the contract between us and you do not provide us with that data when requested, we may not be able to perform the contract (for example, to deliver goods or services to you). If you don’t provide us with the requested data, we may have to cancel a product or service you have ordered but if we do, we will notify you at the time.
We will only use your personal data for a purpose it was collected for or a reasonably compatible purpose if necessary. For more information on this please email us at [email protected]. In case we need to use your details for an unrelated new purpose we will let you know and explain the legal grounds for processing.
We may process your personal data without your knowledge or consent where this is required or permitted by law.
We do not carry out automated decision making or any type of automated profiling.
Our website may contain hyperlinks to third-party websites, plug-ins and applications, including the websites of any partner networks, advertisers and affiliates.
These websites operate fully independently from us, and we cannot accept any responsibility or liability for the privacy practices of such third parties nor the availability of these external sites or resources.
The appearance of such links on our website is not an endorsement.
Should you use any of these websites, such use is at your own risk and we would strongly advise that you review their respective privacy policies.
How Do We Collect Your Personal Data
We may collect data about you by you providing the data directly to us (for example by filling in forms on our site or by sending us emails).
We may automatically collect certain data from you as you use our website by using cookies and similar technologies. Please see the section below on cookies for more details.
We may receive data from third parties such as analytics providers such as Google based outside the EU, advertising networks such as Facebook based outside the EU, such as search information providers such as Google based outside the EU, providers of technical, payment and delivery services, such as data brokers or aggregators.
We may also receive data from publicly availably sources such as Companies House and the Electoral Register based inside the EU.
Our lawful ground of processing your personal data to send you marketing communications is either your consent or our legitimate interests (namely to grow our business).
Under the Privacy and Electronic Communications Regulations, we may send you marketing communications from us if (i) you made a purchase or asked for information from us about our goods or services or (ii) you agreed to receive marketing communications and in each case you have not opted out of receiving such communications since. Under these regulations, if you are a limited company, we may send you marketing emails without your consent.
However, you can still opt-out of receiving marketing emails from us at any time.
Before we share your personal data with any third party for their own marketing purposes we will get your express consent.
You can ask us or third parties to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you or OR by emailing us [email protected] at any time.
If you opt out of receiving marketing communications this opt-out does not apply to personal data provided as a result of other transactions, such as purchases, warranty registrations etc.
Website Analytics and Targeted Marketing
Like most companies we use website analytics to evaluate and improve our Website and to offer the best, most accessible service possible to all of our customers.
For example, we utilise third party data analytics service providers (such as Google Analytics) to improve our visibility and to monitor website browser behaviour and navigation across this Website.
These third-party data analytics service providers collect this information on our behalf in accordance with our instructions and in line with their own privacy policies.
When you visit our Website, our service providers may collect the following data, which will almost always be anonymised and aggregated before reporting back to us:
- number of visitors to our Website
- pages visited while at the Website and time spent per page
- page interaction information, such as scrolling, clicks and browsing methods
- websites where visitors have come from and where they go afterwards
- page response times and any download errors
- other technical information relating to end user device, such as IP address or browser plug-in
We use the information that we collect about you to serve you targeted advertising in order to provide you with more relevant online experience.
The targeted marketing is accomplished via our own channels (i.e. our websites, social media and newsletter service provider) and third-party channels, including across multiple devices or browsers, using the following platforms:
A cookie is simply a small file of letters and numbers that we store on your browser or the hard drive of your computer – but only if you agree.
Our website uses Google Analytics and the Facebook Pixel as well as Facebook Aggregated Events.
HOW DO WE USE YOUR PERSONAL DATA AND ON WHAT BASIS?
When you visit our website, whether to browse our content, to contact us about our services or to sign up for membership we may use the personal information that you provide for the following purposes:
Providing Services – Membership
- entering into an agreement with you to provide our services (eg. Membership) and in the provision of those services and products.
- logging and processing your order in our information systems
- providing a platform via which you may access our online support and Facebook community group
Customer Services and Enquiries
- replying to your enquiries or responding to concerns or complaints
- providing you with information about the services we offer, including any e-communications you have opted in for
If you contact us to make an enquiry or to raise a concern about our website or any aspect of our online services, we aim to respond to you as promptly as possible and we do so on the basis that we have a legitimate interest in replying to you.
If you have opted-in to receiving e-newsletters or other marketing materials sent via email, you may opt-out at any time via the unsubscribe feature that appears in our emails or by emailing [email protected].
DISCLOSURES OF YOUR PERSONAL DATA
We may have to share your personal data with the parties set out below:
- Service providers who provide IT and system administration services.
- Professional advisers including lawyers, bankers, auditors and insurers
- Government bodies that require us to report processing activities.
- Third parties to whom we sell, transfer, or merge parts of our business or our assets.
We require all third parties to whom we transfer your data to respect the security of your personal data and to treat it in accordance with the law. We only allow such third parties to process your personal data for specified purposes and in accordance with our instructions.
Countries outside of the European Economic Area (EEA) do not always offer the same levels of protection to your personal data, so European law has prohibited transfers of personal data outside of the EEA unless the transfer meets certain criteria.
Many of our third parties service providers are based outside the European Economic Area (EEA) so their processing of your personal data will involve a transfer of data outside the EEA.
Whenever we transfer your personal data out of the EEA, we do our best to ensure a similar degree of security of data by ensuring at least one of the following safeguards is in place:
- We will only transfer your personal data to countries that the European Commission have approved as providing an adequate level of protection for personal data by; or
- Where we use certain service providers, we may use specific contracts or codes of conduct or certification mechanisms approved by the European Commission which give personal data the same protection it has in Europe; or
- If we use US-based providers that are part of EU-US Privacy Shield, we may transfer data to them, as they have equivalent safeguards in place.
If none of the above safeguards is available, we may request your explicit consent to the specific transfer. You will have the right to withdraw this consent at any time.
We have put in place security measures to prevent your personal data from being accidentally lost, used, altered, disclosed, or accessed without authorisation. We also allow access to your personal data only to those employees and partners who have a business need to know such data. They will only process your personal data on our instructions and they must keep it confidential.
We have procedures in place to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach if we are legally required to.
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
When deciding what the correct time is to keep the data for we look at its amount, nature and sensitivity, potential risk of harm from unauthorised use or disclosure, the processing purposes, if these can be achieved by other means and legal requirements.
For tax purposes the law requires us to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they stop being customers.
In some circumstances we may anonymise your personal data for research or statistical purposes in which case we may use this information indefinitely without further notice to you.
YOUR LEGAL RIGHTS
Under data protection laws you have rights in relation to your personal data that include the right to request access, correction, erasure, restriction, transfer, to object to processing, to portability of data and (where the lawful ground of processing is consent) to withdraw consent.
You can see more about these rights at:
If you wish to exercise any of the rights set out above, please email us at [email protected]
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive or refuse to comply with your request in these circumstances.
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you.
If you are not happy with any aspect of how we collect and use your data, you have the right to complain to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We should be grateful if you would contact us first if you do have a complaint so that we can try to resolve it for you.
Any changes that we make to this policy in the future will be posted on this webpage and, where appropriate, notified to you by email.