The Beach Body Back Lash
6th May 2015
Whilst Protein World may be enjoying a temporary surge in media attention following the protests against their "Are you Beach Body Ready?" campaign, we can't help but think the entire debacle highlights just how much the health and fitness industry has really lost its way. Currently we have a national obesity crisis going on, you have a 1 in 2 chance of developing cancer and 224 people die each day from heart disease, yet half the world is still discussing the blonde in the bikini?!