Financial Health Incentives – A Fitter Food Response

Like most people we are still reeling from the recent government proposals for the NHS to encourage people to lose weight with either financial or material incentives. We understand the need for action here (we’ve been at it for a while!) but this scheme seems flawed on every level, especially when you assess the practical detail.

There are so many other measures that could be more effective and worthy of investment that would combine education, action and support. Matt Whitmore from Fitter Food gives just a few ideas in this short video.